Demand for video over the Internet, wireless networks and corporate networks is growing exponentially, yet the underlying infrastructure is not able to grow at the scale needed to meet this demand. To help address this fundamental issue, MPS Broadband is pleased to offer Peer2View®, a distribution solution for high quality live and linear video streaming. Designed to work over the Internet and wireless networks as well as private corporate networks, Peer2View is a way to maintain stream quality and increase your user base while decreasing the cost and infrastructure needed for delivery. Sound too good to be true? Its not. Peer2View® works in conjunction with a CDN or source server and, using a sophisticated application layer multicast technology, continues to deliver high quality video streams to users, yet reduces the core network load by up to twenty times over the Internet and up to one hundred times on corporate networks.
Peer2View® benefits
Reach
Traditional CDNs always have to weigh the cost of a new server with its projected utilization. For video-on-demand distribution, that balance can be predicted with good accuracy. But when it comes to live video distribution, it becomes very challenging.
By sharing data between those that consume it, Peer2View turns every Peer2View enabled viewing device into a micro CDN-server. As more viewers start watching the same stream, Peer2View creates a virtual multicast network that self configures itself to the optimal efficiency for the given network conditions. In a typical CDN only model, a high number of simultaneous viewers can overload the CDN and decrease the reach, Peer2View will act in almost total reverse by increasing reach as more viewers join the same stream.
QoE
If a small percentage of the viewing audience of a particular event can, with no effect on their viewing experience, participate in the distribution of that video stream, the last mile is no longer a problem but rather an asset.
Every network has its bottlenecks, whether in the transit point to a neighboring network or in the connection between segments within the network. Peer2View works to eliminate these bottlenecks by keeping video traffic as local as possible. Peer2View enabled viewers will exchange and distribute live video streams directly between those that view them. This exchange takes place as far down in the network as possible. In addition to mitigating network bottlenecks, it also provides a higher quality of service by eliminating the potential buffering issues that occur when networks become congested.
Cost Control
Managing the cost of distributing live video over the Internet presents a unique challenge. A typical CDN will charge based on the amount of data distributed from a server to a viewer. This is by all means a fair model since you only pay for actual usage. But what if the viewer is not just watching a few video snippets of UGC but rather shifts his daily consumption to two hours or more of broadcast video over the Internet. That shift is currently taking place, and the cost of offering linear TV over the Internet is becoming difficult to predict and manage for TV operators. Peer2View is a client/server solution that utilizes the surplus capacity of each viewer’s computer and Internet connection. In getting the viewer to be part of the distribution chain we can offer Peer2View at a fixed monthly fee hence creating cost control for TV operators when delivering OTT video.
Network Efficiency
Traditional packet switched IP networks were not built to support large scale video distribution. Everything from the network routers to the throughput of the pipes were built to support standard http traffic. However, video over IP is here to stay, and thus network operators are having to invest significant capital to scale capacity accordingly. With Peer2View, the need to perform this capital intensive scalability can be delayed and in some cases avoided altogether. Peer2View uses intelligent application layer multicast technology to keep live and linear video traffic on the same AS and as local as possible, negating the need to upgrade the network’s core infrastructure, thus leaving plenty of capacity in the network for other applications.
New Opportunities
The desire to deliver live and linear video over the Internet is not limited to just traditional TV Operators and Broadcasters. Additional industry segments, such as Corporate Enterprise, Hospitality, Higher Education, OTT operators, Live Event Coordinators and Local Community TV, etc. all have a desire to communicate using live and linear video. However, until now, that desire was outweighed by overwhelming technical and financial hurdles. Now, with Peer2View, we turn that desire into a reality. Here are a few examples of how Peer2View opens up new opportunities for some of these segments:
Corporate Enterprise
Perform live company-wide broadcasts without having to rely on costly and unreliable multicast technology Increase communication to employees No need to perform network upgrades and minimal management by IT administrator
Higher Education
Deliver live University TV directly to students on campus without the risk of overwhelming the campus network. Deliver live distance learning lectures to remote students with a controllable distribution cost model
Local Community TV
Broadcast amateur local sporting events, town hall meetings, community celebrations, etc. to local community and distant remote viewers
