IEC in Sports

Info
IEC in Sports is involved in the business of identifying commercial values connected to television and sporting events. IEC is the Badminton World Federation (BWF) exclusive television coordinator for the newly launched Super Series and represents the European and North American broadcast media rights for all major BWF events.

Aim
IEC wanted to launch the first ever dedicated Web TV Service for badminton fans globally featuring both archive and live streaming of major international badminton tournaments, from around the globe

Solution
On September 13th IEC in Sports launched www.WOB.tv. The service feature both archive and live streaming of major international badminton tournaments.
WOB.tv offers video streaming using state-of-the-art servers to ensure that viewers enjoy a high quality badminton experience.  WOB.tv is built on the MPS Video Service provided by MPS Broadband. In selecting a WebTV vendor IEC, came to MPS Broadband, among other reasons, for their ability to ensure geo-blocking in certain territories to avoid conflicts in rights granted to other media stakeholders.

Results
The launch of World of Badminton www.WOB.tv is an extension of IEC in Sports’ long standing commitment to the international badminton community and cooperation with over fifteen national badminton associations, the regional badminton confederations and the Badminton World Federation.
 “By launching WOB.tv, IEC in Sports makes a further commitment to take the sport into the 160 countries, where badminton is not regularly scheduled on television. Also to nations where the hunger to follow players and their best matches is immensely strong. This IEC investment into digital media also offers a possible template for other sports.“ says Jonas Persson, CEO of IEC in Sports.